London’s most ingenious food offer

On one side of the crunch we have the high street, lowering its head and mourning alleged profit losses while still trying to reel us in with extended (although not much different from last year) sales and offers. On the other side we have people like Martin Lewis telling us exactly how we should be spending our money – wisely, and wherever possible, with the aid of coupons.

Coupons are great. They’ve kept housewives entertained since the 50s and nowadays are fighting in our corner against the evil crunch. Pizza Express have come up with the ingenious ‘buy two get the most expensive free’ while other places like YO! Sushi, Strada and Gourmet Burger Kitchen are offering all sorts of significant discounts.

This is fine if you’re the marketing manager of a massive conglomerate with expenses to spend on brainstorming conferences, advertising campaigns, top designers and elusive (yet amazingly expensive) staff briefing sessions.

However, what about the smaller businesses – those that don’t have the cash to inject into voucher promotions? Should they crumble and fall by the wayside just because they didn’t make enough profit from the hungry consumer in the first place?

No. What they’ll do – if they’re as clever as Grazing in London that is – is launch the ‘offer of all offers’.

Basically, Grazing’s ‘offer of all offers’ does exactly what it states. From January 19th to the end of the month they will honour any voucher or coupon from ANY other UK restaurant.

Whether it’s a 2 for 1 voucher from Gourmet Burger Kitchen, a 50% off flyer from Pizza Hut or a free coffee coupon from Krispy Kreme, customers presenting their voucher at Grazing, will be able to claim the same discount.

Very clever indeed Grazing. I salute your wise yet somewhat invisible marketing manager. No money spent on massive campaigns, in fact, it would be fair to say that you are profiting from the endless-expense accounts of the larger chains and stealing their customers as a result. You're the modern day Robin Hood.

And, what’s even better, you're not shy about it. Managing Director, Sam Hurst states:

“as a small independent fish in a big corporate pond, we haven’t got the team of marketing specialists employed by the large restaurant groups, so by offering to match any offer from any other restaurant for the rest of January, we’ve managed to tap into the marketing expertise of our competitors without spending a penny”.

Which roughly translates to… "We're stealing from the rich and giving to the poor…"

Grazing

19-21 Great Tower Street,
London,
EC3R 5AR
0207 283 2932