Posts
I’m left wondering whether it was the credit crunch or the longing to go back to simpler times which led Marks and Spenser to launch the classic jam sandwich.
Maybe it was a bit of both – people want to save money, and at 75p a pop, the new jam butties are lot cheaper than the average M&S bite. Also, people just love tradition (apparently) and of course, memories of fonder times – especially when the economy is bad and the news if filled with doom and gloom. One woman I know asked ‘do they use that really cheap, white bread? I do hope so. It just has to be on cheap white bread to be an old fashioned jam sandwich’, and thinking about it, yeah, she’s probably in luck. I could almost guarantee they use that really cheap white bread; however, their thoughts are more likely on profit margins rather than good ol’ fashioned tradition.
While a 75p sandwich might make Marks and Spenser seem like the most generous consumer-conscious company in England, I can’t help thinking this is all just another ploy to get money out of the financially ruined customer. It seems like such a good idea – cheap and traditional – but effectively we are paying 75p for two slices of cheap white bread (or at least we hope!) and a smearing of jam. Lucky lucky us.
After all, if this is what we really wanted, and not what Marks and Spenser tell us we want, surely we could save much more money by buying a whole loaf of bread and a jar of jam. At Sainsbury’s (which isn’t even the cheapest of supermarkets), you can buy a 454g jar of jam for 38p and a loaf of white bread for 40p.
So, with a bit of sense (ok, ok, and 3p more) you could actually feast on tradition all week.
Maybe it was a bit of both – people want to save money, and at 75p a pop, the new jam butties are lot cheaper than the average M&S bite. Also, people just love tradition (apparently) and of course, memories of fonder times – especially when the economy is bad and the news if filled with doom and gloom. One woman I know asked ‘do they use that really cheap, white bread? I do hope so. It just has to be on cheap white bread to be an old fashioned jam sandwich’, and thinking about it, yeah, she’s probably in luck. I could almost guarantee they use that really cheap white bread; however, their thoughts are more likely on profit margins rather than good ol’ fashioned tradition.
While a 75p sandwich might make Marks and Spenser seem like the most generous consumer-conscious company in England, I can’t help thinking this is all just another ploy to get money out of the financially ruined customer. It seems like such a good idea – cheap and traditional – but effectively we are paying 75p for two slices of cheap white bread (or at least we hope!) and a smearing of jam. Lucky lucky us.
After all, if this is what we really wanted, and not what Marks and Spenser tell us we want, surely we could save much more money by buying a whole loaf of bread and a jar of jam. At Sainsbury’s (which isn’t even the cheapest of supermarkets), you can buy a 454g jar of jam for 38p and a loaf of white bread for 40p.
So, with a bit of sense (ok, ok, and 3p more) you could actually feast on tradition all week.
No comments:
Post a Comment